Monique Zhang’s AZIMUTH collection, modeled by Kellie Mozelle and Sara Moon, was captured at the Legion of Honor and Pulgas Water Temple ahead of its debut at the All-Star Cruise Gala. The series celebrates oceanic couture, storytelling, and creative collaboration. My Newsroom analysis of a location-led campaign examines how setting, framing, and preparation can carry an editorial story. Two locations and two models gave AZIMUTH different visual moods, a planning challenge explored in my fashion editorial collaboration guide.
Two settings for AZIMUTH: Legend of the Sea
Monique Zhang’s AZIMUTH: Legend of the Sea collection reflects an East-meets-West design philosophy shaped by her Taiwanese background, theatre, and visual storytelling. Ocean currents, coral reefs, and shifting light inform garments that feel sculptural while remaining alive to movement.
At the Legion of Honor, Kellie Mozelle presents four distinct designs, including a gold shell-inspired look, black accented with pearls, white coral-like shoulders, and a deep sapphire piece. The museum’s neoclassical architecture gives each modern silhouette a precise, monumental frame.
The story continues at the Pulgas Water Temple with Kellie and Sara Moon. Cypress trees, reflected water, and open space create a softer rhythm, revealing how the collection changes across locations while preserving its central dialogue between nature, couture, and cultural perspective.
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